Kartini Aprilia Suchayo, also known as Lia, of PT Merah Cipta Media has won the Best HR Leader award at the 2024 HR Stars Awards, recognising her exceptional achievement in transforming HR from a support function into a strategic business driver. Drawing from extensive experience across automotive, logistics, property, financial services, manufacturing, and technology sectors, Lia has revolutionised how HR principles adapt to diverse business needs.

“Winning the Best HR Leader award is an incredible honor, but this is not just a personal achievement,” says Lia. “Leadership is never a solo journey; it thrives on the unwavering support of my visionary CEO, amazing and dedicated HR team, collaborative and supportive colleagues, and MCM culture that fosters growth and innovation. This recognition belongs to everyone who has inspired, challenged, and supported me along the way.”

Under Lia’s leadership, PT Merah Cipta Media has implemented groundbreaking initiatives, including a Web-Based Performance Appraisal System and a comprehensive Assessment Centre. Her strategic vision, strengthened by professional financial certification, has enabled her to design HR strategies that balance organisational goals with fiscal responsibility. Additionally, medical process and system improvements have resulted in a 43% increase in service level agreements for medical claims, while enhancements in people data dashboards and the Employee Engagement Survey have streamlined HR operations, improving efficiency and employee satisfaction.

Lia’s success in elevating HR’s influence in key business decision-making processes while fostering a culture of continuous improvement demonstrates how strategic HR leadership can drive organisational excellence.